http://eddiegeorge.me a New Finance entrepreneur in London... Wed, 05 Oct 2011 18:23:17 +0000 hourly 1 http://wordpress.com/ http://eddiegeorge.me/2011/10/05/finance-minus-the-middlemen/#comment-2 Wed, 05 Oct 2011 18:23:17 +0000 http://eddiegeorge.me/?p=73#comment-2 Great post Eddie. Building on 4, you need to strip back the current value chain right to its basics, then figure out a better way of delivering that value. Peer-to-peer lending is built off of the insight that banks borrow from and lend to consumers. That’s the first thing economics textbooks teach you about banks. But when you work in them, day in, day out, and you are bogged down in the detail, you quickly forget it and focus instead on optimising your own small cog in the machine.

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